CLIENT: Birdseed Food Co.
Happy crunchin’.
Illustration | Icon Design | Package Design | Marketing Collateral
Birdseed came to us looking for something “extra extra fresh fresh” (yes, real quote). Good thing extra extra fresh fresh is our middle name. They wanted to steer away from the simple two-toned color bag & add some custom illustrations to give their brand more personality. We worked with Birdseed to update the design on the bag; while also enhancing the messaging around their ingredients. With unique ingredients like kasha, prebiotics, and probiotics; Birdseed wanted to make sure customers could easily understand all the benefits.
We were on our annual Asia trip when we begun this project and happened to be on the beaches of Vietnam while creating these illustrations. We were surrounded by the most amazing tropical flora that gave us so much dreamy inspiration. 💫
Once we finalized the illustrations & layout, we created a custom color palette for each SKU.
Some early initial color & layout concepts to get a feel for how it would all come together.
We created custom icons for their callouts, how-to uses & ingredients.
We also helped with a variety of sales & marketing material to ensure the new branding was carried across all collateral.
BEFORE
AFTER
