Mézes Artisan — Sabik Design

CLIENT: Mezés Artisan

Spread Happiness.

Copywriting | Logo design | Branding | Typography | Hand lettering | Package design | Illustration

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Mezés came to us with a big brand refresh in mind. They want to stray away from their “Greek-centric” packaging and engage consumers with bold a new look that focused on their mission: refreshing, wholesome dips packed with nutritional goodness. Our goal was to create something that was just as enticing to the eye as it is to the mouth.

AFTER

BEFORE

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We wanted to be sure to keep a crisp Greek blue in the branding and packaging for heightened brand recognition. We began creating several concepts for Mezes that felt fun and flavorful, while highlighting this feeling of fresh ingredients.

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Not only did we create the top labels, but we also created curved labels to go around the circumference of the tubs. Because of the orientation on shelf, the side label is typically seen first, so we wanted to make the flavor immediately clear.

As you can see in the before and after, we kept a hint of the Mezés blue present for all SKUs. Not only does this help with brand recognition post rebrand, but the consistent blue helps the lineup stand out on shelf.